Working with Nicole at Many Thanks Consulting has been an incredible experience. Her eye for packaging from a buyer’s perspective is truly unique, she sees things most people miss. Nicole looks beyond just the product and focuses on what the brand is truly conveying on shelf, which is invaluable. Her insights elevated how we think about our brand as a whole. I wouldn’t hesitate to work with her again, she is absolutely in your corner.

Nicole's guidance on my packaging was incredibly valuable. She brought such a sharp retail lens and was able to quickly identify what truly matters in the few seconds a consumer spends looking at a product on shelf. Her insights helped me hone the key messages and small details that actually drive attention and clarity, and my packaging is so much stronger because of it

I bring Nicole into every client's brand strategy process because her insights are sharp, practical and ground in real-world retail experience. With firsthand experience in sales, and as a retail buyer, she knows exactly what it takes for a brand to stand out on shelf and actually sell through. From retail positioning and packaging reviews, to strategic partnerships, Nicole gives founder clear, actionable feedabck that saves time, money, and costly missteps.

I came to Nicole thinking my packaging just needed minor tweaks, but she went above and beyond to show me what was and wasn’t working and how to make my product truly retail-ready. Her insights into where the CPG market is heading are incredibly valuable, especially when you’re trying to stand out in a crowded landscape.
What I appreciated most was her directness. She’s kind but doesn’t beat around the bush, which is exactly what you need as a time and resource-constrained founder. She understands the realities of launching a product and brings a thoughtful, strategic perspective to every decision.